10:01 am, Wednesday 11 Dec 2019

Tata Motors announces the launch of new generation Prima and Ultra trucks in Kuwait

Tata Motors announces the launch of new generation Prima and Ultra trucks in Kuwait

Kuwait, 11 December 2019: Tata Motors, one of the world’s leading automobile brands today officially launched its new generation of Prima and Ultra trucks in Kuwait, specially designed to meet the changing customer needs.

The world smart Tata PRIMA with its power, sustainable speed, safety and reliability, best-in-class, aggregates, cabin features and comfort, is designed for long-distance/ hours of transportation. While, the ULTRA offers faster turnaround time and enhanced profitability for any goods carrying business, making it an ideal business utility vehicle partner for movement of materials across distances.

The launch of the new products come in line with the successful delivery by Tata Motors for an order of 815 trucks as per a tender from the Kuwait Municipality. The company was awarded the contract that includes the use of its new generation Prima and Ultra trucks for municipality cleaning projects for the next 5 years.

By winning the Kuwait Municipality tender order for 815 trucks, Tata Motors consolidated its position as a prominent player in the Middle East commercial vehicle market. The recent order was almost double of the previous order awarded to the company in 2011 and constitutes over 80% of the tender requirement of trucks in the heavy, medium and light categories for applications like tippers, tankers, cargo and vehicle recovery units for Kuwait Municipality. It is also the largest single order of Tata Motor’s Prima trucks and is thereby setting new benchmarks for performance and success in international markets.

Speaking on the occasion, Mr. Rudrarup Maitra, Head – International Business, Commercial Vehicles, Tata Motors Ltd. said, “Tata Motors has been selling its commercial vehicles in Kuwait for over 45 years. Tata Motors with its ILCV & MHCV truck segment platforms offers safe, efficient and comfortable means of transportation as well as unparalleled return on investment and dependability to their customers. They provide transport solutions to customers across all projects related to the oil sector and general infrastructure development in Kuwait.

The recent order is reflective of our commitment to be an integral participant in the international landscape as well. The tender will help boost brand visibility for Tata Motors and we hope to continue our long and rewarding partnership with the Kuwait Municipality. We also conducted training workshops for the 800 plus drivers to familiarize them with the vehicles, to have better drivability and performance

The TATA PRIMA designed by technology, know-how and expertise with global standards of power, durability, payload, emissions and safety will enable customers upgrade to a new-age truck, with new-age global specifications and systems, a result of customer feedback combined with years of experience in the trucking business. The range being launched today is world-smart in every sense. The TATA ULTRA is specially designed to meet the changing customer needs in the light commercial vehicle segment. It’s a BUV (Business Utility Vehicle) offering an SUV like comfort with a truck like performance and the profitability of a Light Commercial Vehicle

We are confident that through our trusted partnership with Al Zayani Company, we will be successful in establishing a long-term relationship with our customers.”

Mr Nail Zayani, Al Zayani said “The new next-generation range of commercial vehicles by Tata Motors, the Tata Prima & Tata Ultra brand is shaped by technology, and is in every sense, giving GCC customers competitive business advantages, with the trusted credentials of the Tata Motors brand. We cherish our partnership with Tata Motors and are geared to deliver a blend of high quality and unique value to our customers in Kuwait”.

About the products:

The World-Smart Truck – Tata Prima

Being developed with Tata Motors subsidiary – Tata Daewoo Commercial Vehicles (TDCV), Tata Motors conceived the award winning Tata PRIMA range, setting new benchmarks in the performance and design of a next-generation commercial vehicle, based on superior technology, optimum power, fuel efficiency and safety. Built with technical inputs from across the world, the Tata PRIMA is based on an Italian cab design, engine technology from the US and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combining Swedish precision on a robotic weld line, hence is also referred to as the ‘World Smart Truck’ by Tata Motors.

TATA PRIMA 3428.T Rigid Truck– A powerful tipper from Tata Motors next-gen Prima – The World Smart Truck range, which delivers high performance in terms of power and offers advanced features, making it suitable for all kind of terrains. Tata Prima built on a global platform sourcing its driveline aggregates from the best of trucking nations – Engine technology from USA, Gearbox expertise from Europe and USA, Chassis frame knowhow from Mexico, and the tried and tested suspension has its origin in USA.

PRIMA TIPPER 3328.K – The PRIMA 3328.K 8×4 Tipper is specially designed with world-class features that ensures maximum power and productivity, matching global standards of excellence. The vehicle is powered by a high-performance Cummins 8.9 liter engine, coupled with proven Eaton 9-speed Manual gearbox that is perfectly suited for all construction applications, regardless of the terrain. With new-age design, coupled with more utility and optimum performance, Tata Prima enables customers to upgrade to a new world smart truck. Tata Prima built on a global platform sourcing its driveline aggregates from the best of trucking nations – Engine technology from USA, Gearbox expertise from Europe and USA, Chassis frame knowhow from Mexico, and the tried and tested suspension has its origin in USA.

Prima 6038.S – The Tata Prima has been designed and built keeping all logistics challenges in the mind and ensure to be the smart solution for all the truck needs. The Tata Prime is the perfect vehicle, which embodies the basics of trucking and ensure the convenience of modern day trucking.

Besides focusing on the mechanism of the vehicle, the uniqueness of the Tata Prima is that its cab focuses on Driver comfort. The cockpit of the Tata Prima is both functional and attractive with a separation in terms of working and living areas. The smartly design dashboard is attractive and can be comfortably accessed by the driver. The Cabin is Air conditioned, includes Air suspended and 9 way adjustable seat, arm rest, Tillable and Telescopic steering system, Music system, with Global Positioning System provision, besides roomie occupant space. A combination of increased productivity and longer life makes the Tata Prima an indispensable asset – be it to large captive user, transporters, contractors or owner drivers.

The Business Utility Vehicle – Tata Ultra

The ULTRA offers faster turnaround time and enhanced profitability for any goods carrying business, making it an ideal work horse for movement of materials across distances.

Ultra Performance: The driveline of Tata ULTRA 814 launched today has Tata’s proven engine technology – TATA NEW GENERATION 3L COMMON RAIL ENGINE Euro 4, with an output of 140 HP, designed to ensure maximum uptime and reducing maintenance costs. A new-generation transmission with aluminium casing – the G-550 six-speed gear-box comes with overdrive, cable-shift mechanism (a first-of-its-kind in its segment in Vietnam) and axle technology and reduced weight, offering superior performance and greater fuel efficiency for varied payloads. The straight frame modular chassis available in 3920 mm can be customized for multipurpose loads providing you with flexibility for your business and a versatility to adapt to multiple applications. It has a factory fitted heating, ventilation and air conditioning system.

Ultra Comfort & Style: Besides the mechanics of the vehicle, the uniqueness of the Tata ULTRA is that its cockpit is both functional and attractive. Designed by a leading European design house, Bertone, the walkthrough cabin with a width of 2.2m is best in class offering comfort, safety and style. Three way adjustable mechanically suspended seats enhance driver comfort, the ergonomically designed dash mounted gear lever reduces driver fatigue; panoramic windscreen offers better line of sight and the ample storage space, HVAC and music system are additional features. The smartly designed instrument cluster offers features like fuel economy indicator, ideal gearshift indicator, water in-Fuel Indicator, etc. The vehicle also offers the provisions for the fitment of various accessories including Global Positioning System (GPS) tracking for tracking the vehicles, etc.

Ultra Safety: The Ultra meets Europe’s top safety norms and is equipped with a full air brake system, ABS and power steering that facilitates improved driver control and precision. The clear lens headlamps, LED integrated tail lamps offer superior visibility.

The trucks get 3 years or 2 hundred thousand kms driveline warranty – whichever is earlier – and come in 3 colours – Arctic White, Arizona Blue and Sardinia Red.

The TATA Ultra 814 is built for Kuwaiti conditions, which means it will surpass user expectations. Exceptional total cost of ownership and running costs, unique styling, best in class comfort and versatility makes Ultra the perfect BUV.


Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 110 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 134 subsidiaries, associate companies and joint ventures, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

To know more, please visit (www.tatamotors.com; also follow us on Twitter: https://twitter.com/TataMotors


Al Zayani Trading Company is a family owned and operated business with diverse interests in Kuwait and overseas markets like the USA, UK and Bahrain. After having established in Kuwait in the 1950’s Al Zayani is a prominent name in the automotive sector. Their principal interests in Kuwait include an automotive segment with both cars and commercial vehicles. The business also extends to garage, workshop equipment, office furniture and storage solutions. Apart from Tata Motors, Al Zayani also distributes vehicles from Tata Daewoo, Jaguar, Bentley, Ferrari and Maserati and Borgward

Media Contact Information

Tata Motors Corporate Communications: indiacorpcomm@tatamotors.com / 91 22-66657613 / www.tatamotors.com

Weber Shandwick:
Syed Talal: 9987619679
Daylon DCruz: 9820795501

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